Media Relations and Press Office

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Media Relations That Build Reputation and Reach

Our media relations service is built on genuine connections with journalists and editors across national and international media. We know how to craft stories that get noticed and how to prepare spokespeople to deliver them with confidence.

The media landscape includes national broadcasters, newspapers, and hundreds of trade publications serving specific sectors. We maintain active relationships across this complex ecosystem, understanding editorial priorities and story preferences.

Woman gesticulating during interview with media, press conference, close-up

Strategic Storytelling & Media Relations

Story development begins with understanding your business objectives and translating them into compelling narratives that work across different outlets. We handle everything from proactive story pitching to reactive media management, with 24/7 support for time-sensitive issues.

Our approach includes comprehensive media training, covering message development, interview techniques, and crisis scenario preparation. We track coverage across all channels, providing detailed reporting that demonstrates reach and commercial impact.

FAQs

How do you identify relevant media contacts for your sector?
We maintain comprehensive databases of journalists covering technology, financial services, healthcare, and other sectors across Irish and UK media. This includes national publications like The Irish Times and Financial Times, trade publications serving specific industries, regional newspapers and radio stations, and digital media platforms. We track journalist preferences, story formats, and editorial calendars to ensure targeted, relevant pitching.
What makes a compelling story that journalists want to cover?
Journalists seek stories with news value, human interest, or broader industry relevance. Compelling stories include significant product launches or business milestones, research findings or industry analysis, executive appointments or company expansions, customer success stories with measurable outcomes, industry trend analysis and expert commentary, and unique company culture or innovation approaches. Stories must be timely, relevant to publication audiences, and supported by credible spokespeople.
How do you prepare spokespeople for media interviews?
Media training includes message development and key points preparation, practice interviews with likely questions, guidance on interview techniques and body language, crisis scenario preparation and difficult question handling, understanding different media formats (print, broadcast, podcast), and post-interview follow-up protocols. We provide ongoing coaching and feedback to build spokesperson confidence and effectiveness.
What response times do media contacts expect?
Response times vary by media type and story urgency. Breaking news requires response within 1-2 hours during business hours. Feature story inquiries typically need response within 4-8 hours. Longer-lead stories may allow 24-48 hours for response. We maintain 24/7 availability for urgent situations and provide clear response protocols for different scenario types.

Have you Any Question?

    Got any questions? Get in touch

    1 %
    of journalists are more likely to cover brands with well-prepared spokespeople.

    (Muck Rack, 2024)

     Get in touch with Agile Communications for a free PR consultation. Fast response and expert advice.

    Contact Info

    Let us help you get your project started.

    Contact

     +44(0)20 3156

     

     +1 866 512 0268

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