Our Approach to Communications

Our Approach to Communications

Agile Communications was established to provide clients with direct access to senior expertise and honest advice. Our team combines strategic insight with a personable, reliable style. We value long-term partnerships built on trust, openness, and clear communication.

About Agile

Our money-back guarantee reflects our commitment to accountability and measurable results. Clients appreciate our ability to integrate with their teams while offering practical solutions. We maintain a positive working environment and believe in clear goals, transparent processes, and consistent delivery.

We regularly engage with media contacts across national and international publications, understanding what makes stories compelling to different audiences and how to craft messages that work across multiple markets simultaneously.

Our Story

Agile Communications emerged from frustration with traditional agency approaches that prioritise promises over performance. After observing clients receive ambitious commitments but limited results, founder Alan Duncan established an agency focused entirely on measurable outcomes.

We begin every engagement by establishing clear objectives, typically centred on brand awareness development, supported by comprehensive data analysis. Our proprietary Brand Awareness Index provides clients with straightforward metrics that demonstrate precisely how PR activities impact market perception.

With defined targets established, we develop tailored strategies designed to achieve specific results within agreed timeframes. Our commitment to accountability extends to our guarantee –  if we fail to deliver promised results on schedule, clients receive full investment refunds. This approach eliminates risk while ensuring consistent, high-quality communications that demonstrate value at every stage.

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About Alan Duncan

Our team is made up of experienced PR strategists, media relations experts, content creators, and digital communicators who are passionate about delivering results. With diverse backgrounds across industries and markets, we bring a collaborative and creative approach to every project.

Alan Duncan

An enthusiastic, integrated marketing communications professional with extensive experience in working with a broad range of businesses, from local scale-ups to global enterprises.
In 2011, Alan established Select PR, a boutique PR agency that provides strategic communications solutions to clients from a variety of industries across the UK and Ireland. In 2017 Select PR rebranded to Agile Communications. Over the years the business has grown steadily by consistently achieving and exceeding results for its clients.
Specialties: Social Media, Public Relations, Marketing Communications, Marcomms Strategy, Media Relations, Digital Marketing, Copy Writing, Content MarketingAn enthusiastic, integrated marketing communications professional with extensive experience in working with a broad range of businesses, from local scale-ups to global enterprises. In 2011, Alan established Select PR, a boutique PR agency that provides strategic communications solutions to clients from a variety of industries across the UK and Ireland. In 2017 Select PR rebranded to Agile Communications. Over the years the business has grown steadily by consistently achieving and exceeding results for its clients. Specialties: Social Media, Public Relations, Marketing Communications, Marcomms Strategy, Media Relations, Digital Marketing, Copy Writing, Content Marketing.

TopskillsTop skills:
Public Relations • Media Relations • B2B Marketing • B2B Marketing Strategy • Strategy

Have you Any Question?

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    Frequently Asked Questions

    FAQs

    How do you choose a PR agency?
    Consider agencies with relevant sector experience, proven results and case studies, senior team involvement in your account, understanding of Irish and international markets, cultural fit and communication style, transparent pricing and measurement approaches, professional credentials and industry recognition, and client testimonials and references. Schedule consultations with 2-3 agencies to compare approaches, team expertise, and value proposition.
    OUR CLIENTS

    Our Clients

    1 %
    of clients say senior-level involvement is the main reason for agency loyalty

    (PRCA Client Consultancy Barometer, 2023)

     Get in touch with Agile Communications for a free PR consultation. Fast response and expert advice.

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