Tech, SaaS, FinTech, HR, Pharma PR Agency Ireland

Sector-Focused PR That Delivers Results

We work with innovators and experts across key growth sectors in Ireland and the UK, including technology, SaaS, fintech, HR technology, and pharmaceutical companies. Our sector knowledge means we understand your market dynamics, competitive landscape, regulatory environment, and growth challenges, whether you’re scaling from Dublin internationally or expanding from London into European markets.

Sectors

Our sector knowledge means we understand your market dynamics, whether you’re scaling from Dublin internationally or expanding from London into European markets.

Technology and SaaS

Ireland’s technology sector has grown exponentially, with over 220,000 people employed in ICT roles and major international companies establishing European headquarters in Dublin. The UK technology sector employs over 1.7 million people and includes world-leading companies in areas from artificial intelligence to cybersecurity. We work with companies across this spectrum, from early-stage startups in Dublin’s Silicon Docks to established software companies expanding across both markets.

Our technology sector expertise includes understanding the unique challenges facing Irish companies scaling internationally, such as establishing credibility in larger UK markets, communicating technical innovations to non-technical audiences, and building brand awareness in competitive sectors. We help UK technology companies entering Irish markets navigate local business culture, regulatory requirements, and media landscapes.

Financial Technology (Fintech)

Dublin’s International Financial Services Centre hosts over 500 international financial services companies, whilst London remains a global fintech capital despite Brexit challenges. We work with fintech companies across payments, lending, wealth management, insurtech, and regtech, understanding the complex regulatory environment and the need for trust-building in financial services communications.

Fintech communications must balance innovation messaging with regulatory compliance and trust-building. We help companies communicate complex financial technologies to diverse audiences, from retail customers to institutional investors, whilst meeting strict regulatory requirements from bodies including the Central Bank of Ireland and UK Financial Conduct Authority.

Pharmaceuticals and Life Sciences

Ireland is home to 9 of the world’s top 10 pharmaceutical companies, with major manufacturing operations in Cork, Dublin, and other locations. The UK pharmaceutical sector includes major research centres and manufacturing facilities. We work with companies across drug development, medical devices, diagnostics, and digital health, understanding the unique communications challenges in highly regulated industries.

Pharmaceutical communications require deep understanding of regulatory frameworks, clinical trial communications, patient advocacy, and stakeholder engagement across healthcare systems. We help companies communicate scientific innovations whilst maintaining compliance with medicines regulators and building trust with healthcare professionals and patients.

HR Technology

The growing HR technology sector serves businesses navigating changing workplace expectations, remote work challenges, and skills shortages across Ireland and the UK. We work with companies developing recruitment technologies, employee engagement platforms, training systems, and workforce analytics tools.

HR technology communications focus on demonstrating business value, showcasing customer success, and positioning solutions within broader workplace transformation trends. We help companies communicate with HR directors, business leaders, and employee representatives whilst building thought leadership around future of work topics.

Clients value our ability to translate complex ideas into clear communications that connect with the right people, whether that’s explaining artificial intelligence applications to traditional manufacturers, communicating regulatory compliance benefits to financial services firms, or demonstrating patient outcomes to healthcare decision-makers.

FAQs

What PR services do SaaS companies need?

SaaS companies typically require thought leadership development to establish credibility, product launch communications for new features and releases, customer success story development for social proof, industry analyst relations for market positioning, content strategy including blogs and whitepapers, conference speaking opportunities and industry event participation, crisis communications for service outages or security issues, and investor relations support for funding rounds.

How do you communicate complex technology innovations to non-technical audiences?

We translate technical concepts into business benefits and real-world applications, use analogies and metaphors to explain complex processes, focus on customer outcomes rather than technical specifications, develop visual content including infographics and videos, create tiered messaging for different audience sophistication levels, and provide media training to help technical experts communicate clearly with journalists and customers.

What regulatory compliance considerations affect financial services PR?

Financial services communications must comply with Central Bank of Ireland and FCA regulations, including accurate representation of products and services, appropriate risk warnings and disclaimers, compliance with advertising standards for financial products, data protection requirements for customer information, and regulatory approval processes for certain types of communications. We ensure all content meets regulatory requirements whilst remaining engaging and effective.

How do HR technology firms demonstrate ROI and business value?

HR tech companies demonstrate value through quantified customer success metrics, case studies showing measurable business improvements, industry benchmarking and comparative analysis, thought leadership on workplace trends and challenges, integration with broader business strategy discussions, and clear connection between HR technology and business outcomes like productivity, retention, and cost savings.

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1 %

higher campaign effectiveness delivered by sector-specialist agencies for B2B brands.

(LinkedIn B2B Marketing Benchmark, 2023)

Sector Experience