Our Approach to Communications

Building a brand is fundamentally about trust and reputation, not just visibility in the marketplace. At Agile Communications, we believe effective communication is rooted in genuine relationships and a thoughtful, strategic approach that resonates with Irish and UK audiences. Our team works closely with you, fitting in as an extension of your business, understanding the unique commercial landscape across Ireland, Northern Ireland, and the broader UK market.

 

Clients throughout Dublin, Belfast, Cork, Galway, London, Manchester, and Edinburgh value our professionalism, positive attitude, and the clarity we bring to every project. We understand the nuances of communicating across different regions, from the entrepreneurial spirit of Dublin’s tech quarter to the financial centres of London and Edinburgh, and the growing innovation hubs in Belfast and Cork.

 

We take pride in making complex tasks straightforward, keeping each campaign on track whilst maintaining a friendly, reliable presence from start to finish. Whether your aim is to raise awareness in local Irish media, secure coverage in UK national publications, maintain a positive reputation during expansion, or manage communications through a period of change, we are committed to delivering results that matter to your bottom line.

Services for Growing Brands

We focus on communications that make a genuine difference for growing organisations. Our comprehensive service offering reflects the diverse needs of businesses operating in competitive markets.

Sector Experience

We work with innovators and experts across key growth sectors in Ireland and the UK, including technology, SaaS, fintech, HR technology, and pharmaceutical companies. Our sector knowledge means we understand your market dynamics, competitive landscape, regulatory environment, and growth challenges, whether you’re scaling from Dublin internationally or expanding from London into European markets.

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Years of Experience
20
CASE STUDIES

Client Success Stories

Our results speak for themselves through documented case studies that demonstrate how we help brands achieve media coverage, grow their reputations, and reach their business goals across Irish and UK markets. Every project is measured and benchmarked against clear objectives, ensuring transparency about our process and outcomes.

Technology Sector Case Studies

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Technology Sector Case Studies

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Financial Services Case Studies

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Financial Services Case Studies

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Pharmaceutical Case Studies

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Pharmaceutical Case Studies

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FAQs

We know communications can be complex, particularly for businesses operating across Irish and UK markets with different media landscapes, regulatory requirements, and cultural expectations.

How do you choose a PR agency?
Consider agencies with relevant sector experience, proven results and case studies, senior team involvement in your account, understanding of Irish and international markets, cultural fit and communication style, transparent pricing and measurement approaches, professional credentials and industry recognition, and client testimonials and references. Schedule consultations with 2-3 agencies to compare approaches, team expertise, and value proposition.
How much does PR cost ?
PR costs vary significantly based on campaign scope and agency expertise. Monthly retainer fees typically range from €3,000-€15,000 for ongoing services. Project fees range from €5,000-€25,000 for specific campaigns. Factors influencing costs include seniority of team members, scope of services required, campaign duration and complexity, target markets (Irish only vs Irish and UK), and measurement and reporting requirements.
How is PR effectiveness measured and reported?
We measure PR effectiveness through multiple metrics including media coverage analysis (reach, frequency, message penetration), website traffic increases from media coverage, social media engagement and share of voice improvements, lead generation attribution from PR activities, and stakeholder feedback through surveys and qualitative research. Monthly reporting includes coverage summaries, key message analysis, competitive benchmarking, and business impact assessment.
BLOGS

Insights and PR Trends

Our blog is a comprehensive resource for anyone looking to stay ahead in communications, offering practical advice, industry trends, and honest reflections on what works in PR across Irish and UK markets today.

Our clients Reviews

We’re proud to work for some truly amazing brands. We’re committed to delivering integrated marketing communications campaigns that exceed expectations and deliver phenomenal results. Don’t take our word for it though…

1 %
of people consider a business's reputation before making a purchase

(Demandbase B2B Buyer Study, 2024)

 Get in touch with Agile Communications for a free PR consultation. Fast response and expert advice.

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